The Tony Awards are given out by the American Theatre Wing, a service organization founded during World War II to oversee Broadway's contribution to the war effort. The Wing ran the famous Stage Door Canteen. After the war, the Wing remained in existence, shifting its mission to supporting the theater generally and bringing theater resources to communities. The Tony Awards -- named in honor of the Wing's co-founder, director and actress Antoinette Perry -- began in 1947. The first awards ceremony was a relatively modest affair in a hotel ballroom. Only a handful awards, many of them honorary, were presented.
Filichia, a theater blogger and columnist who was for many years the theater critic for the Newark Star-Ledger, points out that it was nationwide television exposure, beginning in 1967, that truly boosted the Tony above other theater accolades. "Looking at print ads for Broadway in the 1950s and early 1960s prove that shows that had won prizes used to advertise first and foremost 'Pulitzer Prize Winner!' or 'New York Drama Critics Circle Winner!' much more often that 'Tony-winner!'" Filichia told The Committee Room. "Now no other theatrical award can touch the power of the Tony, because of that two-hour television infomercial that runs on a Sunday in June. And while ratings are a fraction of what they used to be (which, to be fair, is true of every network television show), the broadcast still reaches millions of people who say, 'Hmm, that show looks good' and reach for their telephones to call Telecharge."